Members 1st Federal Credit Union Expands Role To Lead Innovation That Puts People First

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Robb MuthMembers 1st Federal Credit Union has expanded the role of Robert Muth, Senior Vice President of Infrastructure and Operations, to include Artificial Intelligence Officer. This new responsibility reflects the credit union’s commitment to leveraging technology in ways that strengthen the personal relationships that set Members 1st apart. 

“Our goal is to make sure our associates are able to invest their time in people,” said Muth. “By using artificial intelligence to streamline systems and routine processes, we free our teams to focus on building relationships, solving problems and delivering the personal attention our members count on. Innovation, for us, isn’t about reducing human connection, it is about making it stronger.” 

Members 1st is among only 15 credit unions nationwide that developed and operates its own mobile app, demonstrating a long-standing dedication to investing in in-house technology platforms. The credit union has already piloted AI solutions such as intelligent chat support and document automation, laying the groundwork for more personalized and proactive service; always with human interaction at the core.

“Robb built our AI Center of Excellence and has enhanced the way we vet and collaborate with technology partners; just two examples of his forward-thinking ability to make complex initiatives possible. He is an outstanding representative of our values, and there is truly no more perfect fit to lead us into this next chapter of responsible innovation,” said Michael Wilson, President & CEO. 

Looking ahead, Members 1st plans to leverage AI to provide associates with smarter tools, predictive insights and streamlined processes, ensuring they have more time to focus on what matters most: the members they serve. 

About Members 1st Federal Credit Union:

Celebrating 75 years of service, Members 1st Federal Credit Union is a member-owned, not-for-profit financial institution with more than 600,000 members and $8 billion in assets. With its administrative headquarters in Enola, PA, Members 1st serves its members and communities through its network of nearly 60 branch locations throughout Adams, Berks, Cumberland, Dauphin, Lancaster, Lebanon, Lehigh, Lycoming, Northampton, Perry and York counties, as well as its robust digital banking and call center channels. As Members 1st honors its 75-year milestone, the organization remains committed to building stronger communities and meaningful relationships. To learn more about Members 1st, visit members1st.org or follow us on Facebook, Instagram, LinkedIn and X.

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