How AI Scams Are Changing Fraud and What You Can Do About It
Minute Read
By Olivia Surry
Technology moves fast—and while it’s making life more convenient, it is also giving scammers new tricks. At Members 1st, protecting your financial well-being is at the heart of what we do. That includes helping you spot the latest scams—including those powered by artificial intelligence (AI).
Let’s walk through what’s happening, what to watch for and how you can protect yourself and your loved ones.
The Changing Face of Fraud
Fraud isn’t new—but how it’s happening is evolving. Scammers are now using AI to create more personal, believable scams. With tools like voice cloning, deepfake videos and AI-generated messages, these schemes are more convincing than ever.
We’ve always prioritized your security, and we’re continuing to invest in advanced fraud protection technology to stay ahead of these threats. Our teams are working behind the scenes to strengthen our systems and ensure you are informed and prepared.
AI Scams: What They Look Like Today
Here are a few common types of AI scams to keep on your radar:
Voice Cloning Scams
Scammers can now recreate someone’s voice—like a loved one or coworker—using just a few seconds of audio. You might get a phone call that sounds like someone you know, urgently asking for money or help.
What to do: Hang up and call the person back using a phone number you trust. It can also be helpful to set up a “safe word” with close family or friends so you can quickly confirm it’s really them.
AI-Manipulated Images and Deepfake Videos
Deepfakes are videos or images altered with AI to make someone appear to say or do something they never did—often using celebrities or public figures.
What to do: If something feels off or too good to be true, trust your gut. And keep in mind, social media verification checkmarks can now be purchased—so always look for multiple signs of credibility.
AI-Enhanced Phishing Scams
AI has made phishing emails and texts much more convincing. These messages may look like they’re from a trusted company—even your financial institution—and often include links or attachments.
What to do: Don’t click unexpected links or download files. Instead, visit the company’s official website or contact them using a verified phone number.
Impersonator Scams (Support, Government and Celebrity)
Scammers often pretend to be someone you trust in order to gain access to your personal or financial information. AI has made these impersonations even more believable. Common versions include:
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Tech and Customer Support Scams: Claiming there's an urgent issue with your device or bank account and asking for remote access or login credentials.
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Government or Law Enforcement Scams: Pretending to be the IRS, Social Security or local police threatening arrest or legal action unless you pay up.
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Celebrity Imposters: Creating fake posts, videos or messages that offer giveaways, donations or investment “opportunities.”
What to do: Slow down and don’t share personal information or send money. Legitimate companies and agencies will not pressure you or ask for sensitive information over the phone or through social media.
Investment and Cryptocurrency Scams
Some scams promise fast returns through cryptocurrency or “exclusive” investment opportunities—often supported by fake testimonials or deepfake videos featuring celebrities or business leaders.
What to do: Be cautious of anything offering guaranteed or unusually high returns. Always research the source and talk to someone you trust before investing.
How You Can Stay a Step Ahead
It can feel overwhelming, but a few simple habits can go a long way in keeping you safe:
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Pause before you act. Scammers often create urgency to cloud your judgment—take a moment to think it through.
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Hang up and call back. If something doesn’t feel right, contact the person or company directly using a trusted phone number.
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Avoid clicking unsolicited and suspicious links. Go straight to the source by typing in the company’s website manually.
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Use strong passwords. Use more than 16 characters and avoid number and letter sequences or personal information like your name, address or birthday.
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Keep your personal information private. Never share passwords, PINs or account numbers by phone, email or text.
Members 1st Has Your Back
You’re not on your own when it comes to fraud protection. At Members 1st, we’re proud to be your financial partner—and that includes helping you stay safe online.
Here’s how we’re working behind the scenes (and alongside you):
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Using advanced technology to detect suspicious activity faster and more accurately.
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Sharing tips and resources to help you stay informed and feel confident.
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Offering tools like card controls to give your accounts an extra layer of protection.
If something ever feels off—or if you just need a second opinion—we’re here for you. Reach out anytime. We're just a phone call, message or branch visit away.
Because when it comes to protecting your finances, we are in this together.
